eRAS can help Sales and Marketing departments streamline their processes, automate repetitive tasks and increase efficiency. This allows the department to focus on more strategic and high-value activities, ultimately resulting in improved performance and productivity.

Lead generation and qualification: RPA can be used to gather and process information from various sources, such as social media and website data, to identify and qualify potential leads.
User experience evaluation: RPA can be used to automate the process of gathering and analyzing data on user experience and behavior, such as A/B testing, click-through rate analysis, heat maps, user feedback and user behavior tracking.
Customer service: RPA can be used to automate repetitive tasks in customer service such as answering frequently asked questions, routing customer inquiries to the appropriate agent, and updating customer information in databases.
Market research: RPA can be used to gather, process, and analyze large amounts of data from various sources, such as social media, to identify market trends and insights that can inform sales and marketing strategy.
Email marketing: RPA can be used to automate the process of sending targeted, personalized emails to customers and prospects, based on data from CRM systems and other sources.
Data entry and analysis: RPA can be used to automate the process of entering data into CRM systems, as well as analyzing that data to identify trends and insights that can inform sales and marketing strategy.

Email marketing campaigns: Robots can be used to automate the process of sending test emails to ensure that they are properly formatted and that links and attachments are working correctly. This can save time and reduce the risk of errors.
Marketing automation tools: Robots can be used to automate the testing of marketing automation tools, such as lead generation, lead nurturing, and lead scoring to ensure that they are working correctly and that leads are being properly qualified.
Website and landing pages: Robots can be used to automate the testing of website and landing pages to ensure that they are properly formatted, that links and buttons are working correctly, and that they are optimized for search engines.
CRM systems: Robots can be used to automate the testing of data entry and analysis processes in CRM systems, such as data input forms, searching and reporting functionalities to ensure that they are working correctly and that data is accurate.

Lead generation: Robots can scrape data from websites, social media, and other sources to identify and qualify potential leads. This data can include information such as contact information, job titles, and company size.
Pricing intelligence: Robots can scrape data from competitors' websites and e-commerce platforms to gather information on prices, promotions, and inventory. This information can be used to optimize pricing and inventory levels.
Product research: Robots can scrape data from online marketplaces and e-commerce websites to gather information on competitors' products, prices, and reviews which can help to identify opportunities for new products, or to improve existing ones.
Email marketing: Robots can scrape data from websites and social media to gather information on potential customers, such as their email addresses, which can be used to send targeted, personalized emails.
Market research: Robots can scrape data from websites, social media, and other sources to gather information on market trends, competitors, and customer behavior. This information can inform sales and marketing strategy.